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Speak Up

In a bid to escape those clichéd colour images of a happy family frolicking on a beach or a handsome couple tucking into a lobster dinner so common to tourism campaigns in Atlantic Canada, Sackville has done a 180. The pretty university town on the Tantramar Marsh is using striking black-and-white images by Thaddeus Holownia, the town's renowned landscape photographer and director of the fine arts department at Mount Allison University, to lure visitors.

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Massive billboards of panoramic Holownia images on the east- and west-bound lanes of the Trans-Canada Highway will surely catch the eyes of passersby.

"The startling contrast of the work against the natural colour background of the surrounding countryside is striking," Rebekah Cant, assistant director of Sackville's Economic Development & Tourism Department, says in a release.

When it comes to using art and culture as a promotional tool, the campaign definitely puts Sackville on the map.